I MAKE THINGS PEOPLE WANT.

I’m a design leader, product obsessive and forever curious creative with 15+ years spent leading and turning ideas into things people actually want to wear.

My sweet spot is where brand, culture, instinct and commerce collide. I’ve built multimillion dollar businesses, launched new categories, reimagined heritage ones and led teams across intimates, apparel, active, lounge, sleep and swim.

I love the whole messy process. The first spark. The deep dive. The weird reference that somehow becomes the thing. Fabric, color, proportion, fit, storytelling, editing it down, building it back up. Taking an idea from this could be cool to we need to make this.

I’ve led teams across design, technical design, merchandising and product development, so I know how to push an idea without losing sight of how it actually gets made. I care about the details, but I’m always thinking about the bigger picture: Why this? Why now? And why would someone want it?

I lead with curiosity, build teams with trust and believe the best product happens when great taste meets a really good idea.